Weekly Roundup: Week of 4/26/20

Written by Julius | May 1, 2020 9:00:00 AM

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

Virtual Influencer Helps Drive Donations in WHO's New COVID-19 Marketing Campaign (AdAge)

As the world rallies to raise funds to find a solution to COVID-19, a virtual influencer by the name of Knox Frost is finding a place to contribute. In conjunction with its #SafeHands campaign, the WHO is asking influencers for pro-bono support to drive donations using #Covid19Fund. Knox was one of the first to sign up with the call to action on social media, with other established (human) influencers like Owin Pierson and Jasmine Sweet.

Finally, those virtual influencers are actually feeling a bit more human!

How to Use Instagram Stories to Connect With Audiences Amid COVID-19 (Social Media Today)

Instagram, as well as TikTok and Facebook, is taking action to help during the pandemic. Instagram has shared tips that are all about how and why to reach consumers as they struggle at home, most likely scrolling through their social media feeds more regularly. Additionally, Instagram added a donations sticker to Instagram Live. Need more tips about how to engage consumers during this time? Watch our recent webinar about how to work with influencers in the COVID-19 age.

Remember, before stickers, the days when we all used to change our profile pictures or add a stylized filter to support a cause?

6 Questions to Ask Before Hiring an Influencer for a Campaign (AdAge)

As we all know, working with influencers in today's landscape can be an effective way to help achieve business objectives. However, finding the right influencer for the right channel for the right business objective is a challenge in it of itself. Take a look at this article to help frame your strategic approach. From there, check out these Help Center articles, here and here, to help build criteria for your ideal influencers.

Here's another question to ask: what are you binging on Netflix these days?

Featured Podcast:

On this episode of the Julius Profiles podcast we hear from Danielle Reardon, a former ad executive with over 20 years of advertising experience who made the transition to become a health and wellness influencer. Listen in to her unique perspective on how influencer marketing is so similar – and in many ways, so different – from the traditional world of advertising. Listen to the podcast here.

Julius Product Spotlight:

High-quality content and strong numbers are quick to come across when you look at an influencer's social profile–they're the hallmarks of initially determining if an influencer might be a good partner. However, we want our customers to go beyond this and discover insights to tell a fantastic story. We built the Engagement Tab so you can get a full understanding of 'what works' for the influencer. For more about how to leverage the Engagement Tab, see this Help Center article.

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