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Alyssa Barnett

Posts by Alyssa Barnett

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COVID-19 and Activating Influencers for Cause Marketing

By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increas...

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2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4...

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5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and...

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Matters of Influence: Week of 2/28/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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