--- title: Three Ways to Drive Ecommerce Sales through Influencer Marketing description: 3 ways for marketers to drive ecommerce sales with influencer marketing. image: https://blog.juliusworks.com/hubfs/ecommerce-blog-cover.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Three Ways to Drive Ecommerce Sales through Influencer Marketing [By Stephen Elliott](https://blog.juliusworks.com/author/stephen-elliott) ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) The ultimate goal of marketing is to drive revenue for a business, but too often, it's hard to directly tie sales to marketing efforts. While influencers can both liven up and simplify the customer journey, attribution can be difficult to track in the digital age. Instagram's new ecommerce capabilities, plus some old standbys like affiliate links, give marketers powerful ways to leverage influencer marketing to drive sales. ## Shoppable posts and tags Instagram recently debuted several features to improve its ecommerce capabilities. The introduction of [shoppable posts](https://www.theatlantic.com/technology/archive/2019/04/youre-about-spend-so-much-money-instagram/588373/) have made it easier for you to work with influencers to advertise products and convert sales. Shoppable posts and tags allow Instagram users to purchase directly from the app. Posts can be shared on an influencer’s page, promoted in newsfeeds, or shared in stories, leading directly to a product page. As many have described it, [“Instagram hopes to become your own personalized digital mall.”](https://www.wired.com/story/instagram-in-app-shopping-feature/) Before shoppable posts and tags were unveiled, users had to follow external links off Instagram to complete a purchase. Until swipe up links were implemented, influencers would have to put links to a product in their bio, where only one link could be listed, and usually in a shortened form. In the time it took for links to load in the browser, users could change their minds about the product or feel so put off by the inconvenience, they close the window. In contrast, This new experience takes users from post to purchase with just a few taps of the screen. ### Affiliate links and storefronts Shoppable links are not the only way ecommerce has found its way into the toolbox for influencers. Affiliate links, which give influencers a small percentage of sales, were some of the first tools of influencer marketing. Affiliate links take users from an influencer’s page, whether it’s on Instagram, Pinterest, or elsewhere, to your brand’s storefront. The links have a user ID embedded in them so you can track their referral and dole out commissions. Operating on the same concept, but with different execution, are influencer-specific storefronts. Amazon and Walmart, among others, created landing pages for influencers on which they can list their favorite product recommendations. Depending on the program they enroll in, influencers can receive a commission on products sold, or have an online store for their own products. Commissions, in addition to the legitimacy granted with a household name storefront, give influencers ample opportunities to advertise meaningful products to their audiences. Some brands will feature an influencer on their own storefront in the form of a curated collection, but those sales are not necessarily attributed to the influencer and are often negotiated differently. #### Discount codes and giveaways Another commonly used strategy is to send influencers products to give away through contests. While it’s not necessarily converting a sale, it is distributing your product. The other commonly used form of this concept is discount codes. Influencers provide their followers with a coupon for a product in a post or in their bios, as a “gift” to their followers. While driving sales with discounts works for some and can be a great way to launch a new product, it might not be a sustainable way to promote in the long-term. If a customer is only willing to buy your goods at a discount, there’s a chance they won’t return for full price. ##### Don’t neglect the customer journey Ecommerce for influencer marketing is about more than just converting sales – it’s a surefire way of getting ROI on an influencer campaign. While the prospect of easily trackable ROI is seductive, influencers are more than just digital salespeople. Ecommerce, is one of many tools in the influencer marketing toolkit. Not every influencer can or should be selling products with shoppable links or through trackable storefronts. The future of influencer marketing is, before anything else, connectivity through storytelling content. A list of product recommendations on an Amazon storefront may mean something to the followers of a beauty blogger or a video game streamer, but not necessarily for other industries. Nonetheless, commodifying influence undermines the purpose of influencer marketing – they’re neither salespeople nor loudspeakers, they’re people with stories to tell and minds to change. All that being said, adding ecommerce to your influencer marketing strategy can make a huge difference for your bottom line. If your influencer content can get potential buyers invested in your brand’s story, having seamless access to your products can reduce the time between awareness and purchase. With the help of Ecommerce, compelling influencer content can now, quite literally, hand-deliver your customers. June 11, 2019 [See More Julius Content](https://blog.juliusworks.com/)   [Blog](https://blog.juliusworks.com/topic/blog) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Blog [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Blog [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Blog [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/parasocial-interactions-influence) ##### [Parasocial Interactions: The Science of Influence](https://blog.juliusworks.com/parasocial-interactions-influence) [Next Post](https://blog.juliusworks.com/julius-smw-los-angeles) ##### [Julius to Take the Stage at Social Media Week Los Angeles](https://blog.juliusworks.com/julius-smw-los-angeles) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. All rights reserved. [![A Triller Company - Footer Lockup - White](https://blog.juliusworks.com/hs-fs/hubfs/A%20Triller%20Company%20-%20Footer%20Lockup%20-%20White.png?width=242&height=30&name=A%20Triller%20Company%20-%20Footer%20Lockup%20-%20White.png)](https://trillerinc.com/) [Privacy Policy](https://www.juliusworks.com/privacy-policy) | [Terms of Service](https://www.juliusworks.com/terms-of-service/) | [Influencer Opt Out](https://hub.juliusworks.com/influencer-opt-out)