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Alyssa Palermo

Posts by Alyssa Palermo

Blog Influencer Marketing Platform TikTok Influencer Marketing

5 Ways to Utilize TikTok Influencers if You’re a Healthcare Brand

It’s no secret that TikTok can serve as a valuable tool for influencer marketers. 68% of US marketer...

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Blog

The Social Dilemma Follow Up: An Influencer’s Role In Protecting The M...

If you’ve seen Netflix's The Social Dilemma, I’m sure it only added to the overall stress of this ye...

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Blog TikTok Influencer Marketing

TikTok vs. Reels vs. Spotlight: What Influencer Marketers Need To Know

As discussed in last week’s blog post, despite Instagram and Snapchat releasing short form video fee...

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Blog TikTok Influencer Marketing

TikTok vs. Reels vs. Spotlight: What’s The Difference?

One of the greatest joys to come out of 2020 was the rise of TikTok, when quarantine restrictions le...

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Blog

5 Reasons Why Stories on LinkedIn Make So Much Sense for B2B Influence...

LinkedIn has officially added Stories to their mobile newsfeeds. It’s a move that the B2B platform i...

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2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4...

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5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and...

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Matters of Influence: Week of 2/28/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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