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Content Marketing with IGC

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Amy Nutt

Amy Nutt

Posts by Amy Nutt

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The Business Value of Finding the Right Influencers

Achieving your goals for influencer marketing starts with finding the right influencers.

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What Is an Influencer? Real Reach, Great Content, and Brand Affinity

A look at what sets successful creators apart from just anyone with a social handle

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Whose Job Is Influencer Marketing?

Ideas for how to structure your marketing team to take on influencer marketing:

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Five Questions to Ask When Evaluating an Influencer Marketing Solution

Marketers: chances are, you’ve had to purchase marketing tech in the past. And if you’re like me, yo...

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Matters of Influence: Week of 10/18/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE

Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the...

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Matters of Influence: Week of 10/11/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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