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Content Marketing with IGC

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Amy Nutt

Amy Nutt

Posts by Amy Nutt

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The Business Value of Finding the Right Influencers

Achieving your goals for influencer marketing starts with finding the right influencers.

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What Is an Influencer? Real Reach, Great Content, and Brand Affinity

A look at what sets successful creators apart from just anyone with a social handle

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Whose Job Is Influencer Marketing?

Ideas for how to structure your marketing team to take on influencer marketing:

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Five Questions to Ask When Evaluating an Influencer Marketing Solution

Marketers: chances are, you’ve had to purchase marketing tech in the past. And if you’re like me, yo...

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2023 Influencer Marketing Trends

With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4...

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5 Ways to De-Risk Your Influencer Marketing Strategy

Brands now rely on influencer marketing more than ever, mainly because of its success rates and...

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Matters of Influence: Week of 2/28/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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