--- title: Biossance Relies on Julius to Select and Vet Beauty Influencers description: Biossance ran a campaign on YouTube and Instagram, generating more than 3.5 million impressions and almost 150,000 engagements. image: https://blog.juliusworks.com/hubfs/case-study-biossance-1.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Biossance Relies on Julius to Select and Vet Beauty Influencers [By Moshe Abudarham](https://blog.juliusworks.com/author/moshe-abudarham) ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) Biossance creates skincare products that are effective, safe, and sustainable, without harming the environment or animals. Its products are now available in Sephora stores in the U.S., Canada and Brazil. To capitalize on its initial boom of social media traction, Biossance decided to invest in influencer marketing to generate even greater brand awareness. The company chose Julius due to its research team’s thorough vetting and broad coverage of social media platforms. “We saw influencers post about beauty brands and how influencer marketing has become an industry best practice,” says Lily Goh, Assistant Marketing Manager, Social & Influencer at Biossance. “The Julius platform was the most robust solution we evaluated, allowing us to discover influencers across YouTube, Facebook and Instagram, and track engagement, engagement rate and followers visually on the influencer’s profile.” ## Cross-Promoting Content Across Platforms Biossance ran a campaign with three mid-tier YouTube influencers to drive further awareness for a new product launch. The company cross-promoted content on Instagram, generating more than 3.5 million impressions and almost 150,000 engagements with the campaign. “Going forward, we plan to have an influencer campaign for every new product launch, as well as ‘evergreen campaigns’ for our core products,” says Lily. 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