Biossance Relies on Julius to Select and Vet Beauty Influencers

Featured Blog

Three Ways to Drive Ecommerce Sales

Read More ▸

Biossance creates skincare products that are effective, safe, and sustainable, without harming the environment or animals. Its products are now available in Sephora stores in the U.S., Canada and Brazil.

To capitalize on its initial boom of social media traction, Biossance decided to invest in influencer marketing to generate even greater brand awareness. The company chose Julius due to its research team’s thorough vetting and broad coverage of social media platforms.

“We saw influencers post about beauty brands and how influencer marketing has become an industry best practice,” says Lily Goh, Assistant Marketing Manager, Social & Influencer at Biossance. “The Julius platform was the most robust solution we evaluated, allowing us to discover influencers across YouTube, Facebook and Instagram, and track engagement, engagement rate and followers visually on the influencer’s profile.”

Cross-Promoting Content Across Platforms

Biossance ran a campaign with three mid-tier YouTube influencers to drive further awareness for a new product launch. The company cross-promoted content on Instagram, generating more than 3.5 million impressions and almost 150,000 engagements with the campaign.

“Going forward, we plan to have an influencer campaign for every new product launch, as well as ‘evergreen campaigns’ for our core products,” says Lily.

Download the Biossance Case Study

February 04, 2019
See More Julius Content

Subscribe to Our Newsletter

Follow Us

Want influencer marketing insights delivered to your inbox?

Weekly Roundup: Week of 09/09/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

Read More ▸

What Five Years of Search Tells Us About Influencers

Influencer marketing has been around for centuries, yet Instagram – the leading social media...

Read More ▸

Influencer-Generated Content: The Next Frontier for Content Marketers

As a content marketer, the challenge of launching and scaling programs across an ever-growing and...

Read More ▸