Julius Partners with Pinterest to Provide Brands with Influencer Metrics

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Julius is excited to announce that we’ve become a Pinterest Partner.

The partnership will offer our subscribers nuanced influencer performance metrics. These metrics will provide marketers with influencer and consumer insights to better navigate future marketing strategies and improve campaign results.

Consumers often go to Pinterest for visually engaging inspiration or to educate themselves on new products, and there is ample opportunity for key opinion leaders to tap into the consumer journey using Pinterest. As such, the platform offers fertile ground for influential creators to convey a brand’s message in an impactful way.

“We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products, Pinterest. “We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third-party platforms. Creators are essential to Pinterest and we’re thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses.”

Julius is a robust end-to-end influencer marketing solution that lets marketers discover, research, procure, contract, and manage influencers. Customers can filter over 250 million pieces of influencer content by platform, hashtags, keywords, and brand mentions. Brands and agencies use Julius to easily find and engage a variety of influencers to fit their needs, minimizing the need for manual searching and ensuring an efficient path to an authentic match.

Working with Pinterest, Julius subscribers can now find influencers on Pinterest based on richer insights and better understand Pinterest reporting. Marketers will now be able to tie human intelligence with Pinterest to create more meaningful opportunities for influencer integration.

“We are delighted to partner with Pinterest and excited about the benefits this will offer our customers,” said Steve Oriola, CEO, Julius. “People often visit Pinterest with a specific goal in mind – be it decorating a house, making travel plans, or trying a new recipe – and Pinterest users display high purchase intent. We see brands seeking out longer term relationships with influencers, a trend Pinterest is well suited for due to the longer shelf life of Pins.”

April 16, 2019
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