--- title: Pepsi Taps Twitter Influencers to Amplify Their Super Bowl Push description: The Super Bowl is one time a year when consumers are actively interested viewing commercials. Pepsi tapped Twitter influencers to jump-start their campaign image: https://blog.juliusworks.com/hubfs/Imported_Blog_Media/1*h_aJ0fa9mYjefcS9siOGjg.jpeg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Pepsi Taps Twitter Influencers to Amplify Their Super Bowl Push [By Stephen Elliott](https://blog.juliusworks.com/author/stephen-elliott) ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? 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The Super Bowl is a huge event for brands to activate around. The Super Bowl is the only program of the year where consumers are actively interested viewing commercials. Pepsi has jump-started their activation around the big game by using social media influencers to promote their brand and the Super Bowl halftime show. As the official sponsor of the halftime show, Pepsi has a huge advantage on the marketing front. However, as any smart company does, they took their campaign to the Twitter to gain even more traction for themselves. The brand launched [PepsiHalftime.com](http://PepsiHalftime.com) and used social media influencers to promote the site with a short video of themselves counting down the days until the game. [Anna Akana](https://annaakana.com/) was just one of the influencers that participated in this campaign, posting a video of herself dancing and cheering. In addition to the countdown, Pepsi teamed up with PepsiCo brand Tostitos and Sam’s Club for their “stock up like a Super Bowl champion” campaign. [Michael Irvin](https://twitter.com/michaelirvin88/status/821428466969182208) posted multiple tweets, tagging all three brands and relating it back to the Super Bowl. Again, this is a great way for the companies to get traction online using a social media influencers to promote their products as one package. [Joe Flacco](https://twitter.com/JoeFlacco/status/826452565080567809) also got involved in this campaign posting a tweet with a video link to his advertisement. His personality and humor are evident in the ad and his followers can enjoy the video while also being exposed to branded content. > I know what it’s like to be a [#PartyPooper](https://twitter.com/hashtag/PartyPooper?src=hash&ref_src=twsrc%5Etfw). Now, thanks to [@Pepsi](https://twitter.com/pepsi?ref_src=twsrc%5Etfw) and [@Tostitos](https://twitter.com/Tostitos?ref_src=twsrc%5Etfw), there’s hope. Watch our story [https://t.co/T45BAfn1wM](https://t.co/T45BAfn1wM) [#ad](https://twitter.com/hashtag/ad?src=hash&ref_src=twsrc%5Etfw) > > — Joe Flacco (@JoeFlacco) [January 31, 2017](https://twitter.com/JoeFlacco/status/826452565080567809?ref_src=twsrc%5Etfw) Pepsi’s sponsorship of the Super Bowl halftime show is worth millions of dollars; however, they recognize the value of social media influencers and the power of branded content to promote their brand. By having these individuals post prior to the Super Bowl, Pepsi has successfully activated around their ‘super’ sized sponsorship. --- [*Julius is an influencer marketing platform*](http://juliusworks.com) *that provides marketers with rich social data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy.* *Request a demo of the* [*Julius influencer marketing software*](https://juliusworks.com/#section-contact-form)*, or read more about digital creators on our* [*influencer marketing blog*](https://juliusworks.com/blog)*.* February 03, 2017 [See More Julius Content](https://blog.juliusworks.com/)   [Insider](https://blog.juliusworks.com/topic/insider) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Insider [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... 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