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Three Ways to Drive Ecommerce Sales

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Seven Things to Consider in a Contract for Influencers

Though the average influencer partnership can appear informal, a business relationship of any kind needs a con...

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Insights

How Gen-Z Is Disrupting The Vlog

At the dawn of the viral age, when YouTube still had to compete with other services for views, the allure of t...

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Featured Insights

Five Ways to Tackle Skeptics About Influencer Marketing

The stereotype of influencer marketing is perfectly described by Urban Outfitter's 'Influencer' Halloween Cost...

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Insights

IGTV: Why YouTube's Next Competitor Will Survive And Thrive

Like Joe Frazier and Muhammad Ali, Instagram and YouTube have long competed for the attention of younger socia...

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Featured Insights Blog

How Micro-Influence Changed The Fashion Industry

Though no definite beginning exists, influencer marketing came in to vogue only a few short years ago in the e...

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Musical.ly, TikTok, and the Lip Sync Video Revolution

On Aug. 2, Musical.ly's parent company, Bytedance, announced it was rolling the music video sharing app into i...

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Insights Blog

Five Tips for Effective Influencer Marketing

Over the past few years, influencer marketing has galvanized itself as a legitimate and effective marketing st...

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Insights Blog

Marketing with Memes: Leveraging the Voice of Influencers

The most valuable currency on the internet is neither dollars nor bitcoins; it's memes. Memes are the vernacul...

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Weekly Roundup: Week of 09/09/2019

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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What Five Years of Search Tells Us About Influencers

Influencer marketing has been around for centuries, yet Instagram – the leading social media...

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Influencer-Generated Content: The Next Frontier for Content Marketers

As a content marketer, the challenge of launching and scaling programs across an ever-growing and...

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