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Content Marketing with IGC

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Four Top Trends for Influencer Marketing in 2019

Influencer marketing has evolved significantly since its emergence a few years ago, and as with any ...

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The Most Important Social Media Platform Updates in 2018

Influencer marketing owes much of its wave-making momentum to the persistent updates made by popular...

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Key Influencers: What Are They and How Can They Help Your Brand?

Key influencers are people who already capture the attention of a brand’s audience.

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Eight Successful Influencer Marketing Campaigns

Influencer marketing is more than just a fad, it’s a legitimate marketing practice with serious weig...

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Featured Insights

Seven Things to Consider in a Contract for Influencers

Though the average influencer partnership can appear informal, a business relationship of any kind n...

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Insights

How Gen-Z Is Disrupting The Vlog

At the dawn of the viral age, when YouTube still had to compete with other services for views, the a...

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Featured Insights

Five Ways to Tackle Skeptics About Influencer Marketing

The stereotype of influencer marketing is perfectly described by Urban Outfitter's 'Influencer' Hall...

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IGTV: Why YouTube's Next Competitor Will Survive And Thrive

Like Joe Frazier and Muhammad Ali, Instagram and YouTube have long competed for the attention of you...

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Featured Insights Blog

How Micro-Influence Changed The Fashion Industry

Though no definite beginning exists, influencer marketing came in to vogue only a few short years ag...

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Insights

Musical.ly, TikTok, and the Lip Sync Video Revolution

On Aug. 2, Musical.ly's parent company, Bytedance, announced it was rolling the music video sharing ...

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Insights Blog

Five Tips for Effective Influencer Marketing

Over the past few years, influencer marketing has galvanized itself as a legitimate and effective ma...

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Insights Blog

Marketing with Memes: Leveraging the Voice of Influencers

The most valuable currency on the internet is neither dollars nor bitcoins; it's memes. Memes are th...

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Matters of Influence: Week of 10/18/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE

Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the...

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Matters of Influence: Week of 10/11/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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