The marketing industry comprises a community of people who believe in the power of storytelling. One...

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

Influencer marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

When it comes to vetting influencers, looking closely at engagement rate is important, but equally a...

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

Building trust with consumers is incredibly challenging, but essential for conversions. As consumers...

Reb Carlson is an award-winning strategist, social media expert, and an expecting mother! We caught ...

For regular readers of the Julius blog, you know how important mental health is to the team at Juliu...

  We are excited to launch ‘Key Points of Influence’–a Q&A series with thought leaders in the influe...

With shelter-in-place protocol now seemingly extended, influencers and the influencer marketing indu...