Julius Blog

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Content Marketing with IGC

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Julius Launches #InfluencersForInclusion on Instagram

The marketing industry comprises a community of people who believe in the power of storytelling. One...

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Words of Wisdom: Customize The Influencer Pitch

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Working With Influencers For A Franchised Beauty Brand, Part 1

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Words of Wisdom: Repurposing Influencer Content

Influencer marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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When Startups Should Engage Influencers, Part 2

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

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Words of Wisdom: Seeing Beyond Top-Line Engagement Rate

When it comes to vetting influencers, looking closely at engagement rate is important, but equally a...

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When Startups Should Engage Influencers, Part 1

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

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Words of Wisdom: Building Trust With Consumers

Building trust with consumers is incredibly challenging, but essential for conversions. As consumers...

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The Modern Mommy Influencer

Reb Carlson is an award-winning strategist, social media expert, and an expecting mother! We caught ...

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The Important Influence of Positive Psychology in a Pandemic

For regular readers of the Julius blog, you know how important mental health is to the team at Juliu...

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Key Points of Influence: The HYPR Acquisition

  We are excited to launch ‘Key Points of Influence’–a Q&A series with thought leaders in the influe...

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Influence In the Time of COVID-19: Fireside Chat with @LevitateStyle

With shelter-in-place protocol now seemingly extended, influencers and the influencer marketing indu...

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Matters of Influence: Week of 9/14/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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Dear Julius: Autodetection

Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the...

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Matters of Influence: Week of 9/7/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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