It’s no secret that TikTok can serve as a valuable tool for influencer marketers. 68% of US marketer...

The contemporary age of influencer marketing is characterized by community, and brands that develop ...

Although influencer marketing far precedes the invention of Instagram, the popular marketing strateg...

It's fair to say that TikTok has thrived amidst abundant free time during lockdowns, and as a result...

Trends are always at the forefront of our minds in marketing. Impactful 2020 trends shaped the state...

If you’ve seen Netflix's The Social Dilemma, I’m sure it only added to the overall stress of this ye...

As discussed in last week’s blog post, despite Instagram and Snapchat releasing short form video fee...

One of the greatest joys to come out of 2020 was the rise of TikTok, when quarantine restrictions le...

“The influencer marketing industry is on track to be worth up to $15 billion by 2022.” Searching for...

It is without question that influencer marketing, brand partnerships, and the general discussion abo...

Diversity has never been a more critical element of visual storytelling than today. Brands have more...

Sharing authentic stories can help a brand bond with their audience, and increase its online influen...