Julius Blog

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Content Marketing with IGC

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A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE

Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the br...

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From Employees to Advocates

Finding the right influencers isn’t always a straightforward exercise. As such, some brands have cho...

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Words of Wisdom: Content Strategy–Lean Into What’s Working

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Working With Influencers For A Franchised Beauty Brand, Part 2

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Julius Launches #InfluencersForInclusion on Instagram

The marketing industry comprises a community of people who believe in the power of storytelling. One...

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Words of Wisdom: Customize The Influencer Pitch

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Blog

Working With Influencers For A Franchised Beauty Brand, Part 1

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands t...

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Blog

Words of Wisdom: Repurposing Influencer Content

Influencer marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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When Startups Should Engage Influencers, Part 2

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

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Words of Wisdom: Seeing Beyond Top-Line Engagement Rate

When it comes to vetting influencers, looking closely at engagement rate is important, but equally a...

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When Startups Should Engage Influencers, Part 1

More often than not, when marketers consider which brands are leveraging influencers for branded opp...

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Words of Wisdom: Building Trust With Consumers

Building trust with consumers is incredibly challenging, but essential for conversions. As consumers...

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Matters of Influence: Week of 10/18/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE

Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the...

Read More ▸

Matters of Influence: Week of 10/11/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

Read More ▸