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Parasocial Interactions

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Building Brand Trust: FTC Guidelines and Influencer Mar...

Influencer marketing operates on the notion that consumers are more likely to make purchasing decisions on rec...

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Insights Blog

What Marketers Need to Know About TikTok

TikTok, the popular mobile micro-vlogging and lip syncing platform, has arrived as the next frontier for influ...

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10 Influencers Who Reach Niche Communities

On social media, communities form around just about anything you can think of. At the core of these communitie...

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Blog Roundup

Weekly Roundup: Week of 6/10/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current e...

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Blog

3 Ways to Drive Ecommerce Sales through Influencer Mark...

The ultimate goal of marketing is to drive revenue for a business, but too often, it's hard to directly tie sa...

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Blog

Parasocial Interactions: The Science of Influence

We know influencers can convince people to purchase a good or a service, and we know that people will follow a...

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Insights Blog

The Importance of Being Earnest: Evaluating the James C...

Influencers have a tendency to live and die in the spotlight - public attention is central to their brand, but...

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Recap Blog

Influencer Marketing on Stage at Social Media Week NYC

Last week, Julius attended Social Media Week NYC at the Sheraton Times Square Hotel. We met some great people ...

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Insights Blog

State of Influencers Report 2019 – Julius and Lippe Tay...

By the very nature of what they do, influencers expose a part of themselves to the world – their passions, the...

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Featured Blog

Nano Influencers: A Deep-Dive into Who They Are and Why...

A rising trend in influencer marketing is the use of nano influencers, or social media users with less than 10...

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Blog

ANA Brand Masters San Diego – Julius to Mingle with Mar...

Julius’ Head of Strategic Partnerships, Karin Swanson, will be attending ANA’s Brand Masters Conference next w...

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Blog

Podcasts Are More Than A Radio Replacement: An Evolutio...

For all the ways to market your brand with influencers, few are more intriguing than podcasts. Like livestream...

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Weekly Roundup: Week of 06/24/2018

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak,...

Read More ▸

Building Brand Trust: FTC Guidelines and Influencer Marketing

Influencer marketing operates on the notion that consumers are more likely to make purchasing...

Read More ▸

What Marketers Need to Know About TikTok

TikTok, the popular mobile micro-vlogging and lip syncing platform, has arrived as the next...

Read More ▸