Julius Blog

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Content Marketing with IGC

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What Makes a Good Influencer?

“The influencer marketing industry is on track to be worth up to $15 billion by 2022.” Searching for...

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#TheOnesToInclude: Creators Provide Inclusivity Insights For Marketers

It is without question that influencer marketing, brand partnerships, and the general discussion abo...

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14 Rising BIPOC Photography Micro-Influencers from the US and Beyond

Diversity has never been a more critical element of visual storytelling than today. Brands have more...

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How to Use Social Media Storytelling to Increase Customer Engagement

Sharing authentic stories can help a brand bond with their audience, and increase its online influen...

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Four Tips for Stand-Out Story Pins

Pinterest’s newest creator-first feature, the Story Pin, was the center of attention at their first-...

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Words of Wisdom: First, Learn About Your Audience

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Addressing Skeptics in 2020: Debunking 5 Myths About Influencer Market...

For some marketers, influencer marketing may carry a negative connotation or raise questions about i...

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5 Reasons Why Stories on LinkedIn Make So Much Sense for B2B Influence...

LinkedIn has officially added Stories to their mobile newsfeeds. It’s a move that the B2B platform i...

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COVID-19 and Activating Influencers for Cause Marketing

By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increas...

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A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE

Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the br...

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From Employees to Advocates

Finding the right influencers isn’t always a straightforward exercise. As such, some brands have cho...

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Words of Wisdom: Content Strategy–Lean Into What’s Working

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Matters of Influence: Week of 1/17/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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Matters of Influence: Week of 1/10/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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Dear Julius: How Can I Get In Touch With Influencers?

Welcome to “Dear Julius”—a series dedicated to helping our readers navigate Julius and the...

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