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Content Marketing with IGC

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Why 2021 Is the Year for TikTok

It's fair to say that TikTok has thrived amidst abundant free time during lockdowns, and as a result...

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5 Trends for Influencer Marketing in 2021

Trends are always at the forefront of our minds in marketing. Impactful 2020 trends shaped the state...

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The Social Dilemma Follow Up: An Influencer’s Role In Protecting The M...

If you’ve seen Netflix's The Social Dilemma, I’m sure it only added to the overall stress of this ye...

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TikTok vs. Reels vs. Spotlight: What Influencer Marketers Need To Know

As discussed in last week’s blog post, despite Instagram and Snapchat releasing short form video fee...

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TikTok vs. Reels vs. Spotlight: What’s The Difference?

One of the greatest joys to come out of 2020 was the rise of TikTok, when quarantine restrictions le...

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What Makes a Good Influencer?

“The influencer marketing industry is on track to be worth up to $15 billion by 2022.” Searching for...

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#TheOnesToInclude: Creators Provide Inclusivity Insights For Marketers

It is without question that influencer marketing, brand partnerships, and the general discussion abo...

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14 Rising BIPOC Photography Micro-Influencers from the US and Beyond

Diversity has never been a more critical element of visual storytelling than today. Brands have more...

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How to Use Social Media Storytelling to Increase Customer Engagement

Sharing authentic stories can help a brand bond with their audience, and increase its online influen...

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Four Tips for Stand-Out Story Pins

Pinterest’s newest creator-first feature, the Story Pin, was the center of attention at their first-...

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Words of Wisdom: First, Learn About Your Audience

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dyn...

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Addressing Skeptics in 2020: Debunking 5 Myths About Influencer Market...

For some marketers, influencer marketing may carry a negative connotation or raise questions about i...

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Why 2021 Is the Year for TikTok

It's fair to say that TikTok has thrived amidst abundant free time during lockdowns, and as a...

Read More ▸

Matters of Influence: Week of 2/28/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

Read More ▸

5 Trends for Influencer Marketing in 2021

Trends are always at the forefront of our minds in marketing. Impactful 2020 trends shaped the...

Read More ▸