Influencer marketing has been around for centuries, yet Instagram – the leading social media platform for infl...

As a content marketer, the challenge of launching and scaling programs across an ever-growing and complex body...

Marketers know that influencer marketing doesn’t happen in a vacuum. For many influencers, it’s their inextric...

Ideas for how to structure your marketing team to take on influencer marketing:

  If you’ve been on any form of social media in the past five years, you’ve likely encountered the word “influ...

Content creators, otherwise known as influencers, are the lifeblood of social networks. Their videos, photos, ...

Beginning a relationship with an influencer is an exciting step, and it requires tact and finesse. After doing...

Food is the universal language of people, for the simple fact that everyone has to eat. And since we eat to li...

Partnering with an influencer is not like purchasing a service – a marketer can’t request services à la carte ...