Julius Blog

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Content Marketing with IGC

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Five Questions to Ask When Evaluating an Influencer Marketing Solution

Marketers: chances are, you’ve had to purchase marketing tech in the past. And if you’re like me, yo...

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Four Steps to Find the Right Influencer for Your Campaign

An influencer marketing campaign’s success is inextricably tied to the influencers involved – there’...

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Credibility in Fitness: Eight Influencers Who Keep Fitness Honest

The health and fitness space is crowded with the latest and greatest cures claiming to be a panacea....

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Blog Roundup

Weekly Roundup: Week of 07/08/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Five Qualities of a Good Micro Influencer

Micro influencers have been all the rage in the digital marketing world, and for good reason. Market...

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Influencer Categories: Does Size Really Matter?

There are a number of ways to categorize influencers, and perhaps the most common is by size of foll...

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Building Brand Trust: FTC Guidelines and Influencer Marketing

Influencer marketing operates on the notion that consumers are more likely to make purchasing decisi...

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Insights Blog

What Marketers Need to Know About TikTok

TikTok, the popular mobile micro-vlogging and lip syncing platform, has arrived as the next frontier...

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10 Influencers Who Reach Niche Communities

On social media, communities form around just about anything you can think of. At the core of these ...

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Blog Roundup

Weekly Roundup: Week of 6/10/2019

Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and...

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Three Ways to Drive Ecommerce Sales through Influencer Marketing

The ultimate goal of marketing is to drive revenue for a business, but too often, it's hard to direc...

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Blog

Parasocial Interactions: The Science of Influence

We know influencers can convince people to purchase a good or a service, and we know that people wil...

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Weekly Roundup: Week of 1/12/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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Seven Best Practices for Streamlining Influencer Relations in 2020

In the growing and evolving world of Influencer Marketing, marketers must not forget that working...

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Weekly Roundup: Week of 1/5/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

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