Marketers: chances are, you’ve had to purchase marketing tech in the past. And if you’re like me, you’ve got s...

An influencer marketing campaign’s success is inextricably tied to the influencers involved – there’s a lot at...

The health and fitness space is crowded with the latest and greatest cures claiming to be a panacea. Fad diets...

Micro influencers have been all the rage in the digital marketing world, and for good reason. Marketers can sc...

There are a number of ways to categorize influencers, and perhaps the most common is by size of following. But...

Influencer marketing operates on the notion that consumers are more likely to make purchasing decisions on rec...